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They Combined a Doctor's Office, Gym, and Spa—and It Costs Less Than $25 a Day
We visited this reimagined “doctor's office” to get the inside scoop on the membership that could redefine healthcare, and it was even cooler than we'd hoped.
June 15, 2025
Editor’s Note: This article is based on personal experience, independent research, and firsthand observations. Some experiences or products featured may be gifted or discounted for the purpose of review, but we select providers and experiences independently. We are not medical professionals, and nothing shared here should be taken as medical advice. Some links in this article may be affiliate links, meaning we may earn a small commission if you choose to book or purchase through them. This comes at no extra cost to you and helps support our independent reporting.
What if healthcare actually made us healthy?
If you could rebuild the U.S. healthcare system from the ground up, what would you change first? Fewer wait times? More time with your doctor? Lab tests and scans that are actually affordable?
Or maybe, just maybe, a system where your care team actually works together, all in one place, to help you feel healthier every day. That’s the future one wellness center in California is already building.
Love Life is a holistic health and wellness club co-founded by Whole Foods visionary John Mackey, and they’re on a mission to change how we think about healthcare altogether.
This isn’t just another trendy wellness space. It’s a full-scale reimagining of primary care, designed to extend your health span, not just your lifespan.
As their regional president, Michael Robertson, told us during our tour:
“I got to create my Disneyland.”
And honestly, it shows.
What Does Love Life Offer?
We found Love Life while researching futuristic health and beauty treatments in California, and stopped in for the day to get the inside scoop on their membership options.
On the surface, it looks like a high-end gym with a beautiful spa, cold plunges, a healthy café, and even a pickleball club. But at its core, it’s a next-gen medical center offering everything from preventive primary care to hormone optimization to integrative dermatology, all under one roof.
This isn't your average "concierge medicine" setup. The real magic is in the collaborative care model.
Your physician doesn’t work in a silo, they’re part of a team that includes nutritionists, physical therapists, acupuncturists, behavioral therapists, and more. They create your personalized health plan together, in real-time, based on data from labs, scans, and even your wearable devices.
What’s Included in the Optimize Membership?
The flagship offering is the Optimize Membership, which costs $750/month and includes a long list of services you’d normally have to piece together on your own.
Here’s everything it includes:
Medical + Diagnostic Services
- A 1-hour integrative physician intake (yes, they ask about your birth story)
- Body composition scan
- Advanced lab panels measuring 120+ biomarkers
- VO2 Max + Musculoskeletal assessments
- Nutrition consultation
- Continuous glucose monitor
- 3 (lengthy) follow-up physician visits
- Cardiac Risk + Longevity screenings
- 10 acute care visits (15-minute same or next day appointments for sick visits, prescriptions, etc.)
- Ongoing chat access with your care team
Expert Practitioner Visits
Choose 3 expert practitioner visits per year with your choice of:
- Registered Dietitian
- Health Coach
- Acupuncturist
- Behavioral Therapist
- Physical Therapist
- Personal Trainer
- Reiki Practitioner
- Chinese Herbalist
Recovery Services (4 per month)
Choose from:
- TheraLight 360 Red-Light Therapy
- Pulsed Electromagnetic Field Therapy (PEMF)
- Cryotherapy
- Ballancer Pro Lymphatic Compression
- Hyperbaric Oxygen Therapy
- Small Group Training
Fitness + Recovery Amenities
- Unlimited gym access (with high-level equipment)
- Unlimited group classes (like sound baths, strength, yoga)
- Unlimited access to the cold plunges, saunas, and steam rooms
- Pickleball club with restaurant service (even includes guest passes for your friends)
Also Included:
Access to the Love Life Mobile app that connects your wearable data, labs, and assessments all in one place
It Worth the Cost?
When I first heard the $750/month price tag, my jaw dropped a little. But then I started doing the math.
For context, an Equinox membership in LA starts at $240/month, and that is just for gym access. The nearby Remedy Place charges $550/month for their "foundation membership” of recovery services like cryotherapy and saunas (It looks amazing, I’d love to check it out).
So I broke what the Optimize Membership includes, and tallied up the average cost of each service to see what it would cost to purchase these services individually in Los Angeles.
The Other Membership Options
Things to Know
- Unused monthly recovery sessions don’t roll over, use ‘em or lose ‘em
- They don’t have a pool (if that’s your non-negotiable)
- They offer additional testing and services a la carte based on your needs
- It’s designed to replace your primary care, not your emergency insurance
- I wish they listed their pricing more transparently online
So… Should You Join?
If you're already spending money on a gym membership, recovery services, and private health consultations, it might actually save you money. But even beyond the numbers, what really stood out to me was the feeling of being there.
This is a place you want to hang out in.
It’s warm, beautiful, and filled with other people working on their health goals. There’s a full-service restaurant with healthy food. You can meet friends at the sauna or in a fitness class, and your doctor is right there if you need to tweak something in your care plan.
It turns being healthy into a social activity, with care that easily fits into your daily life.
This is their first location, but they’re not alone. Startups like Neko, Superpower, and Function Health are part of the same movement that is meeting a growing demand for health systems that are proactive, data-driven, and not entirely dependent on insurance approvals.
People want more control, more clarity, and more options. In the future, it would be exciting to see this kind of membership model covered by insurance or included in employer benefit packages.
As I settled into the lounge and looked around, I found myself calculating: “Okay… I could come here every day for $24.65/day. Less than a dinner out or a Target run.”
Final Thoughts
Love.Life doesn’t feel like a soulless clinic, and that’s the point. It’s a space designed around what people actually need to feel better, with a membership that brings everything under one roof: doctors, diagnostics, recovery, fitness, food, and follow-up.
Instead of treating symptoms in isolation, the entire experience is built to keep you well, day to day, month to month, and over the long haul. And when you see how much is included, the membership starts to feel less like a premium add-on and more like a reframe of what healthcare could be.
Love Life might not be accessible to everyone yet, but it’s a glimpse at what healthcare could look like if we dared to dream a little bigger.
And honestly? It’s about time.
Disclosure: This article is based on personal experience, independent research, and firsthand observations. We are not medical professionals, and this content is not intended to provide medical advice, diagnose conditions, or recommend specific treatments. Every person’s health situation is different, and outcomes can vary. If you are considering any medical or cosmetic procedure, whether at home or abroad, please consult with a licensed healthcare provider or specialist to determine what is appropriate for your individual needs. All information shared here is intended for general informational purposes only.
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They Combined a Doctor's Office, Gym, and Spa—and It Costs Less Than $25 a Day
We visited this reimagined “doctor's office” to get the inside scoop on the membership that could redefine healthcare, and it was even cooler than we thought.